Search Advertising

Adwords is the system that Google has designed to assist in marketing product or services in Google search engine and its affiliated sites which have partnered with Google. Google will show your text ad when it matches your keyword you had added.

Adwords will work on a bidding system If you Bid Higher Price Than your competitor you will show on top of the Google Page. Adwords works on “pay per click” that means you only pay the amount you have bid if someone taps on your ad as a result of a web search.

1. Explain why to use Google Adwords?
2. Explain what is Ad rank?
3. Explain how does Ad Rank impact Cost-Per-Click?
4. Explain how does a Google auction work?
5. Explain what gets entered into a Google Account?
6. Explain what is Google Quality Score?
7. What are Automatic bidding strategies?
8. What are Clicks, CPA, CPC & Impression?
9. Explain what is an ad group in Google Adwords?
10. Explain How conversions are tracked in Google Adwords?
11. Mention some of the Google Adwords Ad Extensions?
12. Mention in Google Adwords that options can’t be changed after creating an account?
13. Explain how you can improve conversion rates?
14. Mention the number of characters for Adwords Expanded Text ad?
15. Explain what is the meaning of CTR & how you can calculate?
16. Mention what is the type of Keywords?
17. Explain what is Google Ad API?
18. Mention what all things can be done using Google Ad API?
19. Explain how you can track conversions in Google Adwords?
20. Explain what are the other two options for bidding other than CPC(Cost per Click)?
21. What are the Targeting options in Search network ads?
22. What are the Targeting options in Display network ads?
23. Different sizes of display ads?
24. what are the access levels in AdWords?